The Ginetta Junior Championship sits proudly as a support series for the BTCC -the nation’s biggest motor racing championship. A brand that is recognised worldwide – commanding largescale media coverage.
Television has consistently been a strong outlet for the BTCC and Support Series over the past three decades, the series has garnered increasingly significant and regular coverage from Britain’s largest TV networks.
ITV4
ITV gives the BTCC and Support Series a TV arrangement which outshines that of high- profile international series – in the UK, even Formula 1 cannot compete with the level of live free-to-air coverage afforded to a BTCC race day!
The network provides around eight hours of live and free-to-air broadcasting from each of the championship’s ten events across its ITV4 and ITV4 HD channels as well as free live-streaming via itv.com – unprecedented coverage for a UK motor racing series, with none other enjoying anything approaching this level of free-to-air exposure.
When added up, the ITV network’s coverage of the BTCC in 2020 came to a mind-boggling total of over 234 television hours!
GINETTA ONLINE
The Official Ginetta Website provides the latest up-to-date coverage of all driver announcements, race reports and published media, broadcasting news about drivers and teams to millions of people on the worldwide web. Articles and Features are able to be shared via social media to further improve reach, making it a perfect pad to showcase partnerships and driver advertisements.
SEASON LAUNCH
In addition to the bevy of content distributed online and in print, the Media Office also organises an annual Season Launch event – offering hundreds of media and thousands more sponsors, fans and guests a preview of the campaign ahead.
The Season Launch offers plenty of opportunity for filming of unveiling cars, drivers and testing, as well as interviews with competitors and key personnel. The event attracts media of all types and from all over the world – including
specialist, automotive, lifestyle, consumer, regional and national press outlets.
TV & Media
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TV Figures
TV audiences are moving toward consuming content in different ways, via streaming and on-demand services which means that the importance of ITV hub and ITV.com/btcc is an ever-increasing one. Supporters can watch anywhere, from any device at any time.
UK AIR TIME
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Total number hours of coverage for ITV in 2020
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233:50 hours
UK Radio Coverage 2020
Million potential audience reach - 59.8 million
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Stations - 176
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Hours - 63
Total UK TV audience (millions)
- 19.4 million
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Cumulative sustained audience viewer hours according to program duration
UK TV Airtime
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Total ITV live broadcast - 144:50 hours
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Total ITV highlights - 89 hours
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Total ITV live & highlights - 233:50 hours
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The above does not include the 'plus one hour' re-broadcast channels (i.e. ITV4+1 & ITV1+1) which would add another 117.15 hours to the total.
UK TV Airtime Breakdowns
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Live Programmes
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ITV4 (10x) -
72:25 hours
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ITV4 HD (10x) -
72:25 hours
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Highlights Programmes
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ITV4 (10x) - 30 hours
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ITV4 HD (10x) -
30 hours
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ITV (10x) - 12:30 hours
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ITV (HD) (10x) -
12:30 hours
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Season Highlights
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ITV4 ITV4 (HD) (10x) -
4 hours
Trackside and
Social Media Figures
2012 - 23,000 likes
2013 - 46,000 likes
2014 - 108,000 likes
2015 - 130,000 likes
2016 - 155,000 likes
Facebook Likes
165,000
Monthly Impressions
11,315,505
The official BTCC Facebook page continues to grow, with monthly total impressions - the number of times the content associated with the page exceeds 10 million a month. It's a valuable asset in reaching fans, with engagement figures, topping any comparable series.
2012 - 26,160
2013 - 26,850
2014 - 38,000
2015 - 48,500
2016 - 58,000
Twitter Followers
66,000
The championship, its drivers, teams and of course the fans take to Twitter to discuss everything Ginetta. It's a hub for anyone wanting to get involved in the discussion.
2012 - 194,000
2013 - 162,300
2014 - 186,000
2015 - 199,068
2016 - 204,200
Unique Monthly Visitors
240,000
2017 saw a new record for both peak and new visitors with a high of 280,000 over a single month. The website remains the main hub for news, results, features and photos.
2011 - 366,000
2012 - 371,000
2013 - 373,000
2014 - 378,000
2015 - 382,000
2016 - 384,500
Trackside Attendance
385,100
Trackside spectator figures continue year-on-year for more than a decade. Totals are a cumulative three-day attendance at all ten BTCC + Support meetings.